From Likes to Loyalty
We’re not cell phone companies, we’re radio. So why are we concentrating so hard on getting likes, followers, and circles with no focus on how to keep them happy once we get them? With social media,...
View ArticleSocial Media and Appointment Listening
Facebook and Twitter are different animals, and your frequency strategy should be different for each one. For one, Facebook is not an of the moment, breaking news network like Twitter. (They want to be...
View ArticleArbitron’s Social Media Policy
Did you know you can’t discuss ratings on your social networks? If you don’t think it’s a big deal, ask Oprah, who was under fire from Nielsen for tweeting “Every 1 who can please turn to OWN...
View ArticleFrom Likes to Loyalty
We’re not cell phone companies, we’re radio. So why are we concentrating so hard on getting likes, followers, and circles with no focus on how to keep them happy once we get them? With social media,...
View ArticleSocial Media and Appointment Listening
Facebook and Twitter are different animals, and your frequency strategy should be different for each one. For one, Facebook is not an of the moment, breaking news network like Twitter. (They want to...
View ArticleArbitron’s Social Media Policy
Did you know you can’t discuss ratings on your social networks? If you don’t think it’s a big deal, ask Oprah, who was under fire from Nielsen for tweeting “Every 1 who can please turn to OWN...
View Article
